SIGNAL Membership
The diagnostic stays free. Membership is for keeping a record of it.
Nothing about your results is held back. Membership adds saving, comparison, reporting, and multi-client work on top of the diagnostic you already have.
Use SIGNAL Yourself
Free → Operator → Architect → Studio
SIGNAL Free
$0always
For owners who want to understand how their revenue model responds.
- Full revenue model diagnostic
- All four revenue model types
- Scenario modeling
- Lever sensitivity
- Diagnostic interpretation
- On-screen SIGNAL Snapshot you can copy
- No account required
SIGNAL Operator
$27per month
For owners who want to track how their revenue model changes over time.
- Everything in SIGNAL Free
- Save diagnostics
- Diagnostic history
- Label diagnostics by month, campaign, offer, or focus
- Track changes over time
- Digital SIGNAL reports on screen
7 days free, then $27 monthly
SIGNAL Architect
$77per month
For owners actively modeling different ways to grow the business.
- Everything in Operator
- Save multiple scenarios
- Compare scenarios side by side
- Track revenue-model changes across time
- Extended SIGNAL analysis
- Scenario history
- Digital comparison reports
Billed $77 monthly
SIGNAL Studio
$197per month
For consultants, agencies, operators, and advisors using SIGNAL across multiple businesses.
- Everything in Architect
- Client suite for up to 15 clients
- Client-labeled diagnostics
- Separate SIGNAL Maps by client
- Portfolio-level view
- Client SIGNAL reports on screen
- Scenario comparison across clients
- Built for advisory and consulting work
Billed $197 monthly
SIGNAL Lifetime
$497one time
For owners and advisors who would rather own SIGNAL than rent it.
- Everything in Studio, forever
- Saved diagnostics and diagnostic history
- Scenario comparison and trend view
- Digital SIGNAL reports on screen
- Client suite for up to 15 clients
- SIGNAL Concept Map+ included
- One payment — no monthly billing
$497 · One-Time Purchase
One payment for lifetime access on this SIGNAL account. Payments are final and non-refundable. If you already pay monthly, cancel that membership after buying so you are not billed twice.
SIGNAL Operator starts with a 7-day free trial. Architect and Studio begin billing right away. Memberships are billed monthly and can be cancelled any time — if you cancel, access stays open until the end of the period you have already paid for. All payments are final and non-refundable. Everything in SIGNAL is read on screen and stays on your account, so nothing depends on a file you have to keep. Saved diagnostics are kept for 60 days after a membership ends, then removed.
One-Time Products
SIGNAL Concept Map+
$67 One Time
Pressure-test the customer, offer, economics, positioning, monetization, acquisition, trust, capacity and assumptions behind a business idea. Lifetime Concept Map+ access for this SIGNAL account, with one active Concept Map+ project at a time.
Want Us To Get Inside The Business With You?
SIGNAL Home Map
$997one time
A 30-day revenue enhancement engagement for home-service businesses.
Your SIGNAL diagnostic shows where the numbers respond.
The SIGNAL Home Map goes underneath those numbers to examine what is actually shaping revenue across your offers, marketing, customer acquisition, conversion, pricing, margins, repeat business, follow-up, and capacity.
Over 30 days, we identify the highest-priority revenue constraint, build your custom SIGNAL Map, put the most important changes into motion, and measure what happens.
What They Receive
SIGNAL Baseline
A clear starting picture of the current revenue model.
SIGNAL Offer Map
Review and enhancement of services, pricing, packaging, value, and offer structure.
SIGNAL Money Map
A custom model showing how the business can create more revenue across core services, upgrades, repeat work, recurring opportunities, and customer value.
SIGNAL Growth Map
A focused customer-acquisition and marketing strategy built around the channels that make sense for the business.
SIGNAL Conversion Map
A review of inquiry, estimates, follow-up, sales, closing, and customer decision friction.
SIGNAL Metrics Map
The numbers the owner should actually watch.
SIGNAL Level-Up Map
A prioritized 90-day execution plan.
SIGNAL Delta
A final SIGNAL run comparing where the business started with where the model sits after the sprint.
$997 · One-Time Engagement
Four structured working sessions. Defined async support. 30-day execution and observation window. Results vary based on business conditions and implementation.