by REVPNT · A Maurice Willis IP
Revenue Model Diagnostic
Enter your numbers. Model the economics.
Start with the model that matches how your business makes money, then enter what you know. Everything begins at zero and updates as you type.
Step 01
How does this business primarily make money?
The diagnostic reads your numbers differently depending on how revenue is actually earned.
Step 02
Business inputs
These inputs match a one-time sales model. Every field starts at zero — everything below updates as you type.
New enquiries or opportunities entering the business each month.
Share of those leads that become paying customers.
Typical value of a single closed sale.
Revenue left after direct delivery and cost of goods.
Unlocks an estimated monthly operating contribution.
Model-specific inputs
Only inputs that are mathematically relevant to a one-time sales model are shown. Change the revenue model in Step 01 to see different inputs.
Step 03
Current business model
Read as a one-time sales model, this is what your numbers produce today, before any modeled change.
Nothing to calculate yet
Enter your business inputs to calculate this metric. Volume, close rate, and value are needed before the current model can be calculated.
Step 04
Improvement scenario
Scenario controls start at zero. Enter the values you want to model — these are your assumptions, not recommendations from REVPNT.
Scenario assumptions
Modeled Scenario Impact
No scenario modeled yet
Enter your business inputs to calculate this metric, then add the values you want to model.
Under the assumptions entered, scenario impact reflects exactly the values above — including values at or below current performance, which are calculated as modeled declines. These are modeled estimates, not projections of actual results.
Step 05
Largest scenario impact
Each value you entered applied on its own, holding the others flat, so you can see which of your assumptions moves the most money.
No scenario modeled yet
Enter your business inputs and the modeled values you want to test to compare your assumptions.
Lever detail
Revenue Lever Breakdown
Each lever modeled on its own, one variable at a time, so the financial effect of each change is isolated.
No lever detail yet
Enter your business inputs and the modeled values you want to test to see each lever isolated.
Step 06
Lever sensitivity
A standardized 10% relative change is applied to each eligible lever individually, so the comparison does not depend on how large an assumption you entered.
Nothing to calculate yet
Enter your business inputs to calculate this metric. Sensitivity needs a current model to measure against.
Step 07
Diagnostic interpretation
A reading of what the modeled numbers suggest about where the constraint may sit. The mathematics shows response, not cause.
Enter your business inputs to run the diagnostic
Volume, close rate, and customer value are needed before the model can say anything useful. Nothing is interpreted from an empty state.
SIGNAL Diagnostic View
What The Numbers Suggest
A short briefing built from the numbers entered: what the model shows, what could be causing it, and what may deserve examination.
Nothing to interpret yet
Enter your business inputs to calculate this metric. No conclusions are drawn from an empty model.
Step 08
Your Revenue Model
Current performance against the modeled scenario, side by side.
Nothing to calculate yet
Enter your business inputs to calculate this metric. The summary appears once the current model can be calculated.
These figures are based entirely on the assumptions entered. They are modeling outputs, not forecasts or guaranteed financial results.
Step 09
Diagnostic Snapshot
A single summary of the model you just built — read it here and copy it whenever you want to keep it.
Nothing to calculate yet
Enter your business inputs to calculate this metric. The snapshot summarizes the model once it can be calculated.
Membership
Keep A Record Of This Diagnostic
The diagnostic above is free and complete. Saving it keeps a record you can revisit, label, and compare.
Sign in to save this diagnostic to your account, keep a history of the numbers you enter over time, and produce a print-ready branded report.
Business + Revenue Architecture
The model can show where the economics move. A business diagnostic examines why.
Numbers show the opportunity.
Architecture determines whether you can capture it.
REVPNT helps business owners understand what is shaping revenue, where value is being lost, and what should change first.
REVPNT · Estimates are illustrative models based on the inputs provided and do not represent guaranteed outcomes.