by REVPNT · A Maurice Willis IP
SIGNAL Concept Map+
Go underneath the idea before you spend money on it.
The free Concept Map lays out what the idea is. Concept Map+ examines whether it can actually hold weight — who the buyer really is, what the offer promises, how money would move, where it sits against the alternatives, what a first buyer needs to believe, and which assumptions the whole thing depends on.
$67
one time · lifetime access
You’ll create an account or sign in first — any Concept Map you already answered is kept exactly as it is.
What You Get
Twelve views of the same concept.
Deep Customer Map
Who the buyer really is, what they already try, and where they get stuck.
Deep Offer Map
What the offer contains, what it promises, and where it stays vague.
SIGNAL Money Map
How money could move through the concept across price, volume, and margin.
Monetization Map
Revenue structures the concept can support, and what each one demands.
Position Map
Where the concept sits against the alternatives the customer already has.
Growth Map
Acquisition paths that match the offer, the stage, and the buyer.
Trust Map
What a first buyer needs to believe before money changes hands.
Capacity Map
What delivery requires, and where volume starts to strain it.
SIGNAL Pressure Test
The assumptions the concept depends on most, examined directly.
Validation Plan
Low-cost ways to test the riskiest assumptions before building.
90-Day Concept Roadmap
A sequenced plan for the next ninety days, in priority order.
Complete Concept Map
Every module and the concept itself in one continuous on-screen view.
Free Concept Map vs Concept Map+
Area
Concept Map
Concept Map+
Concept structure
Included
Included
Customer, problem, offer
Summary view
Examined in depth
How money could move
Simple outline
Money map and monetization structures
Positioning and growth
Not included
Position map and growth map
Trust and capacity
Not included
Trust map and capacity map
Assumptions
Named only
Pressure test and validation plan
Next ninety days
Three next steps
Sequenced 90-day roadmap
Kept on your account
One active map
One active Concept Map+ project
How It Works
01
Answer the plain questions
Use the free Concept Map. No account needed to see your result.
02
Unlock Concept Map+
One payment of $67 on your SIGNAL account. Your existing answers carry straight over.
03
Work through the modules
Every module and the concept itself in one continuous view you can return to any time.
Questions
Do I have to pay to use the Concept Map?
No. The Concept Map is free and needs no account. Concept Map+ is the paid upgrade for going underneath the idea.
Is this a subscription?
No. It is $67 one time and stays on your SIGNAL account. There is no monthly billing and no renewal.
What happens to the map I already made?
It is kept exactly as it is. Unlocking Concept Map+ continues from the map you already answered.
How many concepts can I run?
One active Concept Map+ project at a time. Starting a new one archives the current one, which stays saved and readable.
Is anything downloaded?
No. Everything is read on screen and stays on your account.
Are payments refundable?
Payments are final and non-refundable.
Numbers show the opportunity. Architecture determines whether you can capture it.
Payments are final and non-refundable. Everything is read on screen and stays on your SIGNAL account.